Tag: June 28 1953
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CA$HING IN!
June 28, 1953 On June 28, 1953, newspapers were talking about the marketing and merchandising opportunities of the new medium of television, particularly TV’s biggest hit, “I Love Lucy.” America wanted to live like the Ricardos, and Desilu was more than happy to comply, through an array of products. Perhaps the most desirable was the “I Love…