LOOK: 2 BABIES IN 1 NIGHT!

April 21, 1953

On April 23, 1953, the Arnaz Family (Lucy, Lucie, Desi, and Desi Jr.) appeared on the cover of Look Magazine. The inside story is “Lucille Ball gives birth to two babies in the same night, one in the hospital and one on TV". 

Desi Jr.’s yellow ruffled outfit is the same one he was photographed in for the first national edition of TV Guide on April 3, 1953, just three weeks earlier.  

The day before this issue hit the newsstands, America saw the premiere of “No Children Allowed” (ILL S2;E22) on April 20, 1953.

Meanwhile, the cast and crew had just wrapped “The Ricardos Change Apartments” on April 16, 1953, and were in rehearsals for

“Lucy is a Matchmaker” (ILL S2;E27).

The cover also promotes two inside articles: “How Hellish is the H-bomb?” by William M. Laurence, and “What the GOP Must Do To Win in 1954″ by Senator Taft. Robert Taft (son of President Taft) cosponsored the Taft–Hartley Act of 1947, which created the concept of right-to-work states and regulated other labor practices. It was satirized on “I Love Lucy” in “Visitor From Italy” (ILL S6;E5, above) as the “Taft-Hartley Visitors-from-Italy-Who-Work-in-Pizzerias-Get-Every-Third-Day-Off” Amendment. 

Look was a biweekly magazine published from 1937 to 1971, with an emphasis on photographs rather than articles. A large-sized magazine of (11″ x 14″), it was a direct competitor to Life, which began publication months earlier and ended in 1972, a few months after Look shut down.

From 1952 to 1971 Lucille Ball appeared on the cover of Look nine times!  

Look Magazine was prominently featured on “I Love Lucy” in 

of “Men Are Messy” (ILL S1;E8, above) in December 1951. Look is also glimpsed in “Lucy Gets Ricky on the Radio” (ILL S1;E32) with Lucille Ball on the cover, “Ricky Loses His Temper” (ILL S3;E19), with French actress Jeanmarie on the cover, and “Redecorating” (ILL S2;E8) with model Jean Zahorsky on the cover. It was even used for one of the flashback intros of a re-run during Lucille Ball’s pregnancy leave. Vivian Vance puts her hand over Lucille Ball’s photo!