THE GOLDEN TOUCH

January 17, 1951

“The Golden Touch" is a modern re-telling of the King Midas story with Jack Benny and his friends as King Midas and his court. It was directed by Robert F. Mansfield, written by Robert Hugh O’Sullivan and with Harry Zimmerman as the composer / conductor. 

“Family Theater” was a weekly half-hour dramatic anthology radio program which aired on the Mutual Broadcasting System (MBS) from February 13, 1947, to September 11, 1957. The show was produced by Family Theater Productions, a film and radio studio extension of the Family Rosary Crusade founded by Father Patrick Peyton as a way to promote family prayer. The motto of the the Holy Cross Family Ministries is, “The family that prays together, stays together." 

Although the program had no commercial sponsor, Father Peyton arranged for many of Hollywood’s biggest stars to appear including James Stewart, Bob Hope, Lucille Ball, Raymond Burr, Jane Wyatt, Charlton Heston, Bing Crosby, Jack Benny, Gene Kelly, William Shatner, and Chuck Connors. 

A total of 540 episodes were produced. The program featured not only religious stories but half-hour adaptations of literary works such as A Tale of Two Cities, Moby-Dick and Don Quixote.

Synopsis ~ Lucille Ball is the hostess and Jack Benny stars as the King obsessed with his gold and counting it. The Queen and her daughter get a Genie to sort the King out. The Genie grants the King one wish and the King tells the Genie that he can always use more gold and asks that everything he touches will turn to gold. Of course this seems exciting at first until he turns the Queen and his daughter in to solid gold.

The program was repeated on May 23, 1951.  

King Midas is popularly remembered in Greek mythology for his ability to turn everything he touched into gold. This came to be called the golden touch, or the Midas touch. 

CAST

Jack Benny (King Midas)
was born on Valentine’s Day 1894. He had a successful vaudeville career, and an even greater career on radio with “The Jack Benny Program” which also became a successful television show. His screen persona was known for being a penny-pincher and playing the violin. Benny was a Beverly Hills neighbor of Lucille Ball’s and the two were off-screen friends. Benny appeared on “The Lucy Show” as Harry Tuttle (a Jack Benny doppelganger) in “Lucy and the Plumber” (TLS S3;E2), later did a voice over cameo as himself in “Lucy With George Burns” (TLS S5;E1), and played himself in “Lucy Gets Jack Benny’s Account” (TLS S6;E6). He was seen in four episodes of “Here’s Lucy.” Benny and Ball appeared on many TV variety and award shows together. He died in 1974, a few weeks after taping “An All-Star Party for Lucille Ball.”

Lucille Ball (Hostess) was concurrently starring in her own radio comedy “My Favorite Husband” having starred in films from 1933.  In the fall of 1951, Ball and her husband Desi Arnaz launched their iconic television series, “I Love Lucy.”  After her divorce from Arnaz in 1960, Ball starred in two subsequent television series’ – “The Lucy Show” and “Here’s Lucy.” After a series of TV specials, she did one more series in 1986, which was not successful. She died in 1989. 

Ted de Corsia (Harvey Benson, Reporter from The Daily Telegram) was an actor in touring companies and on radio before making a memorable film debut as the killer in The Lady from Shanghai (1947). De Corsia’s New York street demeanor and gravelly voice assured him steady work playing street thugs, gang leaders or organized-crime bosses. On radio he starred in the CBS series "Pursuit” (1949-50). Two years before he was heard on an episode of “My Favorite Husband” with Lucille Ball.

Barbara Eiler (Princess Imogene) started acting as a teenager and appeared regularly on the radio programs “The Life of Riley,” “A Day in the Life of Dennis Day,” “The Fabulous Dr. Tweedy” and “Glamor Manor.“ She did a 1948 episode of “My Favorite Husband” with Lucille Ball. 

Eleanor Audley (Queen Midas) played Lucille Ball’s mother-in-law on “My Favorite Husband.” She would later play Eleanor Spalding, owner of the Westport home the Ricardos buy in “Lucy Wants To Move to the Country” (ILL S6;E15) in 1957, as well as one of the Garden Club judges in “Lucy Raises Tulips” (ILL S6;E26).

Alan Reed (Matthew the Butler / Tony the Cook) is probably best remembered as the voice of Fred Flintstone. He started his acting career in 1937. He acted opposite Lucille Ball in a 1963 episode of “The Lucy Show” (ILL S1;E25). In 1967, he made an appearance on the Desi Arnaz series “The Mothers-in-Law”. He died in 1977 at the age of 69.

Reed uses an English accent as Matthew and an Italian accent as Tony.

Verna Felton (Molly, Kitchen Help) received two Emmy nominations for her role in the Desilu series “December Bride,” playing Hilda Crocker from 1955 to 1959. She did two episodes of “I Love Lucy,” including playing Lucy’s stern maid, Mrs. Porter. Felton voiced many characters for Disney.

Felton uses an Irish accent as Molly.

Howard McNear (Ipsuda, Magician)
played Mr. Crawford, Little Ricky’s music teacher on “I Love Lucy.” McNear went on to play Floyd the Barber on “The Andy Griffith Show” from 1961 to 1967, filmed on the Desilu backlot. He was also seen in Lucy and Desi’s 1953 film The Long, Long Trailer.

Frank Nelson (Genie / Mr. Gene Blue) was born on May 6, 1911 (three months before Lucille Ball) in Colorado Springs, Colorado. He started working as a radio announcer at the age of 15. He later appeared on such popular radio shows as “The Great Gildersleeve,” “Burns and Allen,” and “Fibber McGee & Molly”. This is one of his 11 performances on “My Favorite Husband.”  On “I Love Lucy” he holds the distinction of being the only actor to play two recurring roles: Freddie Fillmore and Ralph Ramsey, as well as six one-off characters, including the frazzled train conductor in “The Great Train Robbery” (ILL S5;E5), a character he repeated on “The Lucy Show.”  Aside from Lucille Ball, Nelson is perhaps most associated with Jack Benny and was a fifteen-year regular on his radio and television programs.

Howard Culver (Jake Workman, Ice Man) was best known as hotel clerk Howie Uzzell during the entire run of TV’s “Gunsmoke.” On radio he starred in the title role of the Western adventure series “Straight Arrow” which aired on Mutual from 1948 to 1951.   

Tony La Frano (Announcer) was the regular announcer for “Music Depreciation” (1945) and every episode of “Family Theatre” (1947-1957). 

EPISODE

Hostess Lucille Ball introduces the show, which was broadcast in front of a live audience. Lucille urges listeners to pray together as a family. She then introduces Jack Benny as the King, to great fanfare. 

Instead of Benny, the show opens with Imogene on the telephone of a busy office in the Kingdom of Midas. Harvey Benson, an American reporter, arrives to see the Queen, who thinks he is there for money, but he wants the story of something that happened there recently. She tells the story in flashback…

A month ago, King Midas is at breakfast with his family. Imogene complains about having cornmeal mush for breakfast again, but Midas reasons that they have a 752 pounds of corn (thanks to the foresight of his father), so they must eat it!  

Matthew, King Midas’ butler, suddenly quits after 32 years! He is tired of carrying the King’s gold. He is also tired of the mush. Because of an ancient decree, the help must eat whatever the King eats. 

Imogene and the Queen insist King Midas counts his money too much – 80 million dollars a day!  Once the King is gone, the Queen sends Imogene on a mission to see a magician named Ipusda to buy a genie. 

At Ipsuda’s shop, Imogene has her pick of genies – even ones vacuum packed in cans (only for tourists)!  She buys the blue bottle special for 5 gold pieces – plus a small deposit on the bottle!  

Imogene brings the magic blue bottle back to the Queen, who says the magic words: “Genie out and at attention!  Do the chores which I will mention!”  The giggling Genie immediately appears, talking in rhyme, very amused at his own cleverness.  They promise the Genie his freedom if he does as bid.  The Queen whispers the orders to the Genie, without letting Imogene know.

Next morning, Imogene and the Queen introduce Midas to his new servant – the Genie!  At their bidding, he conjures up bacon and eggs. Midas hates the Genie’s rhyming. He asks Midas what one wish he wants more than anything else in the world.  Naturally, he wants more gold. 

The Genie grants him with the skill to turn everything he touches to gold!  The Genie pops back into the bottle. Imogene notices his utensils have turned to gold – then his eggs – then his coffee.  

Before he can stop himself, he turns his own daughter to gold! Midas demands the Queen bring the Genie back, but she refuses and storms off. 

Midas hears the kitchen servants Tony and Molly arguing in the next room. Tony goes to shake his hand, but he turns to gold! He touches Molly and she, too, turns to gold. 

The ice man arrives and sees the two golden servants. Signing for the ice, the King tries to give him the golden pencil as a tip! Midas explains his problem – everything he touches turns to gold. Jake is about to phone his brother-in-law, Ipsuda, but when he learns that it was the work of a genie, he hangs up. All they can do is wait for the Queen to return to get the Genie out of the bottle! 

Time passes and Jake reveals that the King is not as highly regarded in the Kingdom as he thinks.  The King admits to being money mad. Midas decides to start giving his money away – starting now!

The Queen arrives and she Midas admits that he never wants to see gold again as long as he lives. After accidentally turning Jake to gold during a hug, the Queen summons the Genie to change the King back – in return for his freedom and a good job. The Genie removes the curse. 

Flash forward to the Queen’s interview with newspaper reporter Harvey Benson. Mr. Gene Blue, the president of the relief organization, enters. He makes a joke about his name sounding like “Benson Burners.” He laughs hysterically as the music swells. 

Lucille Ball closes the show by asking if the audience knows how Hedda Hopper makes a hat, comparing it to how scientists make a concoction out of ordinary things to create something incredible: jewels out of sawdust, perfume out of coal tar, medicine out of weeds or mold. She says the power of prayer, just like the ordinary things that create something magical, are there all the time, but must be used to get benefits: the jewel of a happy home life, the perfume of uplifted hearts, medicine for a sick world.

LUCILLE BALL: “The family that prays together, stays together.” 

Announcer Tony Lo Frano reads the credits and says that next week’s program Walter Brennan and Bette Lynn in “A Star for Helen” with the honorable Frank Walker as host.